MOI are looking for a Junior Copywriter looking to step up to a Midweight Copywriter who can help us rattle a few cages in the B2B world and turn the heads of those for whom marketing has simply joined the noise. We are looking for a copywriter who has solid B2B marketing experience (agency-based preferably) writing engaging copy for a wide range of IT/Tech clients. They need to be able to think creatively, whilst equally competent and comfortable in producing long-copy communications across a wide range of digital, social and offline media, including video, eDMs, websites, blogs, online adverts, newsletters, event invitations, white papers, brochures and research papers.


  • Work with creatives to develop ideas for client campaigns that align with client goals and objectives.
  • Develop and execute copy that align with the campaign objectives and brand guidelines.
  • Write persuasive, clear, and concise copy for a wide range of marketing materials, including but not limited to advertisements, social media campaigns, website content, email campaigns, blog posts, whitepapers, infographics and more.
  • Brand Voice: Maintain consistency in brand messaging, tone, and style across all channels.
  • Collaborate closely with the marketing team, including art directors, content strategists, and digital specialists, to ensure consistent messaging and brand voice across all channels.
  • Understand target audience demographics, market trends, and competitors to develop effective marketing messages and positioning.
  • Optimize copy for SEO (Search Engine Optimization) to improve organic visibility and drive traffic to digital platforms.
  • Take ownership of multiple projects to deliver copy within agreed deadlines.
  • Edit and proofread copy to ensure accuracy, consistency, and adherence to grammatical and brand guidelines.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve the effectiveness of marketing copy.


  • Bachelor's degree preferred in Advertising, Communications, English, or similar
  • Proven experience of at least 3 as a Junior Copywriter or similar role, preferably in an agency or corporate environment.
  • Portfolio showcasing a range of marketing copy samples across different mediums and industries.
  • Understanding and interest in B2B technology products and solutions, typically covering hardware, software, data networking, data management, security, CRM, collaboration and cloud applications
  • Strong command of the English language, with exceptional writing, editing, and proofreading skills.
  • Understanding of marketing principles, consumer behaviour, and target audience segmentation.
  • Proficiency in crafting copy that drives engagement and brand loyalty.
  • Familiarity with SEO principles and best practices for optimizing content.
  • Ability to work collaboratively in a fast-paced environment and meet deadlines.
  • High attention to detail and commitment to delivering high-quality work.
  • Strong problem-solving abilities and able to adapt to changing priorities.

Join our team as a Copywriter and contribute your expertise to shape our brand narrative, engage our audience, and drive impactful marketing campaigns.

What we offer

  • Company pension
  • Flexible blended working policy with 2 to 3 days per week in our London office – work the way that best suits you
  • 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and an additional day off on your birthday.
  • Cycle to work scheme
  • Refer a friend scheme
  • Access to MOI’s M | University training platform to help you grow
  • Employee rewards and recognition programme
  • Wellness days throughout the year

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.