ABM Account Director

The Role

ABM Account Director

A fantastic opportunity has arisen for an experienced ABM Account Director to join the MOI team. This exciting role within the Client Services team is a great opportunity for a talented and passionate Account Director to work with some of the world’s leading technology clients. The role requires strong communication skills, clear thinking and experience in developing integrated marketing programs. Additionally, you will be required to have experience in leading a GTM strategy that focuses on ABM as the primary lens.

You will lead an account team in providing strategic direction, financial management and day-to-day operations for a specific ABM client account. This involves lending team oversight in the planning, creation and implementation of ABM campaigns while ensuring quality of work and delivery of services to the highest standard.

Responsibilities:

Client Relationship Management:

• Act as the main point of contact for clients, building strong relationships based on trust and effective communication.
• Understand clients' business objectives, marketing goals, and challenges to provide strategic recommendations and solutions.
• Regularly meet with clients to discuss campaign performance, present new ideas, and identify opportunities for growth.

Account Team Leadership:

• Manage and mentor a team of account managers, coordinators, and specialists to ensure the successful implementation of marketing strategies and campaigns.
• Provide clear direction, feedback, and support to account team members, fostering their professional growth and development.
• Collaborate with cross-functional teams, including creative, strategy, and analytics, to deliver integrated marketing solutions.

Strategic Planning and Campaign Execution:

• Develop comprehensive marketing strategies and plans aligned with clients' objectives and target audience.
• ABM experience in 1:1, 1:Few and 1:Many
• Lead the development and execution of integrated marketing campaigns, including digital marketing, advertising, social media, content creation, and events.
• Knowledge on how B2B businesses operate, the markets in which they exist, and how they generate revenue.
• Oversee campaign budgets, timelines, and deliverables, ensuring they are met within established parameters.

Performance Tracking and Reporting:

• Monitor and analyze campaign performance, providing regular reports and insights to clients, highlighting key metrics and recommendations for optimization.

• Utilize analytics tools and platforms to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Identify areas for improvement and proactively propose solutions to enhance campaign performance.

Business Development:

• Expand existing client relationships by identifying opportunities for upselling and cross-selling additional services.
• Develop new business leads through networking, referrals, and proactive outreach.
• Participate in pitches and presentations, showcasing agency capabilities and expertise to potential clients.

Industry Knowledge and Trends:

• Stay up to date with industry trends, emerging technologies, and best practices in marketing and advertising.
• Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience (7+ years) in account management or similar role within an agency or marketing firm (B2B marketing experience is a definite plus).
• Strong knowledge of marketing principles, strategies, and tactics across various channels and industries.
• Excellent client relationship management skills, with a demonstrated ability to build and maintain long-term partnerships.
• Strong leadership and team management abilities, with experience in mentoring and developing account teams.
• Exceptional communication, negotiation, and presentation skills, both written and verbal.
• Strategic thinking and problem-solving capabilities, with a focus on achieving business objectives.
• Proven track record of successfully managing and executing complex marketing campaigns and projects.

• Proficient in using marketing analytics tools and platforms to track and measure campaign performance.
• Ability to work under pressure, meet tight deadlines, and manage multiple priorities simultaneously.
• Strong business acumen and understanding of budgeting, financials, and profitability.
• Flexibility to travel and attend client meetings and industry events as required.

This job description provides a general overview and may be subject to modifications or additions based on the specific requirements and needs.

What we offer

• Company 401k
• Medical and Dental Insurance
• 100% Remote Work
• Uncapped paid leave
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition program
• Wellness days throughout the year

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.