Job Description

MOI is looking for an exceptional planner with experience in a strategic capacity within an agency setting. This role will sit within the growing planning function and will report to the Regional Strategy Director. We are seeking someone who has an analytical mind, whose main focus is about understanding why businesses and people make the decisions that they make, what governs this process and how to influence it with communication.

This is a strategic role, therefore we are looking for someone with a knowledge of both brand, and comms planning. This might mean you’re a brand planner who has ventured into comms, or a comms planner who is adept at research and writing creative briefs. What is most important however, is your ability to understand business problems, then develop smart strategies that help to answer them.

You’ll be responsible for developing communication strategies, customer journeys and content plans, producing original audience insights, influencing business strategies and creating campaign propositions, helping to develop creative briefs, and collaborating with creative teams, the social media team, and client services. The role requires someone who can bring their thinking to life, helping to inform the creation of brilliant Turning Heads ideas.

A strong degree of knowledge of how all media permeates people’s lives is essential for this role.

As the planning function is growing within the agency, there will be plenty of opportunities to try your hand at different accounts, embark on training programs and participate in global strategic initiatives that would challenge your professional life.

What you’ll be doing:

  • Work with our Planning, New Business and Client Service teams to create effective communication strategies and frameworks.
  • Work closely with our Creative team, inspiring them through translating research and strategy into original ideas that impact the business of our clients in a meaningful way.
  • Support the Account Management team in analysing campaign results to highlight key findings and actionable recommendations.
  • Develop close consultative relationships with assigned key accounts and provide strategic recommendations

Skills and Experience:

  • At least 4 years’ experience working in a strategic planning capacity within agency settings
    • Brand planning (who - audience segmentation, observation > insight identification)
    • Comms planning (where we reach them - channel planning, architecture, platform recommendations etc.)
    • Customer Journeys (how they will progress through our communications
    • Content plans (what they will see on the journey)
    • Digital (website, online marketing, social platform strategy etc.)
  • A thorough researcher
  • A brilliant wordsmith
  • A confident, articulate speaker
  • An eye for detail
  • A care for the craft in absolutely everything you produce

    About MOI:

    When today’s always-on world means your buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you into the conversation. MOI Global is a B2B creative agency connecting you with a new breed of buyer. Re-engineering your marketing eco-system to target the places they hang out and the people they listen to.

    With offices in Weybridge, San Francisco, Singapore and Sydney, we help our clients deliver head turning campaigns that target international and local markets. Our services cover all aspects of a buyer's omni-channel world, including digital, social media, events, direct mail and telemarketing. Clients include Oracle, Google Cloud, Facebook, Fuji Xerox, Grab and Red Hat.

    For more information, please visit

    Other Information

    Location : Singapore

    Office hours: Usually 9am – 6pm however due to workload and International client demands this could change.