This position will be responsible for having a hands-on approach with activities associated with the planning and buying across multiple channels – e.g., but not limited to, programmatic, search, social and/or content syndication. This includes completing RFPs, evaluating, and using any necessary syndicated research to help build rationale for the recommended media strategies, and developing and helping to deliver the media recommendation for assigned accounts.
Responsibilities:
- A firm understanding of the digital paid media landscape (ideally B2B), best practices when it comes to channel and tactical recommendations, the ins and outs of platforms, how to manage/optimize/pace media, and familiarity with data and producing reporting and analytics (monthly read outs, QBRs, etc.).
- Active participation in the overall billing process, responsible for confirming and finalizing reconciliation month over month.
- Active participation in account status meetings.
- Active participation in training programs as provided by MOI.
- Adopting and driving/recommending new processes or workflow modifications as introduced to ensure consistent and repeatable processes are used across regions.
- Assisting in developing budget allocations across media and media mix scenarios, resulting in strategic and effective media plans.
- Building and executing media campaigns across assigned client accounts.
- Campaign maintenance ensuring quality control and adherence to overall media plan objectives.
- End-to-end coordination and management of approved buys including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of the partner mix.
- Engaging in optimization of online campaigns and vigilance around vendor commitments.
- Ensuring high levels of campaign performance, client satisfaction, and retention are delivered, while working hand-in-hand with the media and client service team.
- Gathering and analysing marketing, industry, and consumer insights data to determine the client’s advertising and media needs.
- Understanding of client’s business and competitive landscape.
- Ability to independently present media recommendations and participate in client facing activities as needed.
- Maintaining a strong understanding of the digital media landscape, the latest MOI products, and solutions, and ensuring media strategies are aligned to KPIs to drive optimal campaign performance.
- Mentoring and guiding Media Planners and Junior Media Planners as needed.
- Monitoring campaign performance and owning all optimizations - checking updates made by media planners and junior media planners.
- Operating with a solutions-oriented approach and a high degree of client servicing.
- Preparing of client media performance documents.
- Understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
- Utilization and knowledge of syndicated media, research, and other data resources.
Musts for this particular role
- Hands-on experience planning, executing/trafficking, optimizing, and reporting (monthly reports, QBRs, ad-hoc data requests)
- Must have experience in LinkedIn and Meta (FB and LI)
- Must have experience in B2B marketing (enterprise, not local)
- Must have client-facing experience / confidence in presenting and leading calls
Ideal Experience
- 3+ years of experience in digital media planning and buying.
- A strong understanding of the digital landscape, both as a generalist and specialist. Must have a true thirst to understand technology and strategy, while excelling in data quantifying.
- Ability to work well in a cross functional team environment.
- Experience in multiple channel executions and knowledge of operations.
- Professional and advanced skills in Excel.
- Proven communication skills.
- Strategic thinking and proactive client service skills.
- Strong issue resolution and problem-solving capabilities.
- Using DV360, Reddit, Quora, B2B vendors.
Enhancing Criteria
- Experience within an agency setting.
- Prior experience within the B2B industry / Demand Gen / ABM.
- Experience with analytics and visualization tools.
What we offer
- Company pension
- Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
- 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and a day off on your birthday
- Cycle to work scheme
- Refer a friend scheme
- Access to MOI’s M | University training platform to help you grow
- Employee rewards and recognition programme
- Wellness days throughout the year
About MOI
MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.
As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.
We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.
Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.
Equal Opportunities
We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.