The Role:

We are seeking an experienced MarTech & Web Lead with at least 5-8 years B2B experience working with Digital, MarTech and Development teams. You will join the Digital Centre of Excellence at MOI, with a focus on end-to-end programs, campaigns and platform creation for the Marketing Operations and Technology department. You will also work closely with the Demand Generation department, as they too fall under the Digital Centre of Excellence. Other day to day interfaces would include the VP of Marketing Operations, Digital Planning, MarTech and Web Leads in APAC and EMEA, and Head of ABM.

As a growing department, you will be critical in helping to fully operationalise the strategy, plans and CX set out by our teams, into the technology and processes that our clients use. This role is consultative and strategic by nature which requires a high level of problem solving, research, analysis and solutionizing with a technical and process-driven lens. Whilst consultative, it does to require you to get into the platforms themselves at points to execute but you will also have the support of a global pool of production resource. Your work could incorporate platforms such as Marketing Automation, CRM, ABM, BI, CMS and other ancillary tools. You’ll be confident in consulting on and executing program and campaign builds through the lifecycle as well as have knowledge, and ideally experience, in how ecosystems and stacks are architected. One day you might be working on architecture and solution design, the next on a proprietary web tool build, a brand spanking new website then building out a multiple channel program into Marketo so if you're happy to where multiple hats, and love your brain to be stretched and challenged, we should definitely talk.

You’ll work with different departments within MOI and work closely with the Planning, Analytics, UX and Development functions within the Marketing Operations and Technology department. Your core remit will be NAM focused but you will also have the opportunity to work on various global projects ranging from single focused to large integrated campaigns.

We’re looking for someone who knows Marketing Operations and Technology and brings with them expertise in Marketing Automation and a broader range of experience across a suite of MarTech ecosystems to help our clients achieve their marketing goals. You need to be able to talk the talk but from experience of having done so – our clients are savvy, and will see through surface level knowledge so you do need to really “get it.” This is a dynamic role that offers scale, but it requires the ability to consult and execute along technical, analytical, and tactical dimensions among complex and rapidly changing business needs as prerequisite.


What you'll bring to the table

Essential:

Business

  • At least 5+ years’ experience within a fast-paced digital agency, consultancy or client
  • Strong familiarity with B2B demand gen and ABM programs working end to end, fully versed in lead and account lifecycles and demand generation principles and strategy
  • Experience in making data-driven decisions and driving business transformation initiatives

Marketing Operations and Technology

  • Successful track record of consulting on, creating, executing, and measuring campaigns, including database management, segmentation, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
  • Strong experience using marketing automation platforms like with a high preference for Marketo, followed by HubSpot then Eloqua
  • Highly competent at working on web builds in all shapes and forms through various CMS’s including WordPress, AEM, Drupal and a solid understanding of pure code-based applications
  • Proven experience of how to use and leverage ABM technology such as Demandbase (preferred), 6Sense Terminus, Rollworks, Mintigo, Bombora – you don’t necessarily need hands on experience of these tools just a very clear understanding of how they work, and work with other systems – if you have executed on ABM campaigns yourself, even better
  • Working knowledge of CRMs (not necessarily using them but how they are technically set up and used by Sales) – Salesforce, Microsoft Dynamics to name a few
  • Confidence mapping and supporting on architecting data and operational flows into Lucid Chart or Miro

General experience

  • Confident in working, consulting and liaising directly with clients and internally to develop and support on scoping, requirements gathering, estimating and proposals
  • Strong analytical talent and experience working with data and data analysis with great attention to detail
  • Comfortable working with a development team, and external partners where relevant
  • Growth mindset with inherent curiosity and personal drive; ability to navigate ambiguity and operate independently in a fast-paced environment
  • Great prioritisation, time management and self-motivation skills
  • Communicating effectively with all departments
  • To work autonomously, and as part of a team

Beneficial:

  • Deep knowledge and experience across MarTech and SalesTech as a whole. You likely started in Marketing Automation or a Web/Digital based role but have grown your skills as the market has matured
  • Understanding of holistic Marketing tech stacks (Marketing Automation, CRM, ABM, Content orchestration, CMS, BI etc.)
  • Familiarity with what a RevOps function is
  • Front end web coding knowledge (HTML, CSS, JavaScript, jQuery etc.) for application on web pages and emails – useful but not a prerequisite
  • Experience and knowledge of working with SEM, SEO, PPC, Google Ads, LinkedIn Ads
  • Excellent presentation skills
  • Understanding of other areas including demand generation, events, media planning & buying, brand and strategy would be an advantage
  • Experience with B2B technology clients a big plus


What you may be like

  • Process driven
  • Consultative by nature
  • Structural but not rigid
  • Natural problem solver – solve things creatively, more than just systematically
  • You like technology but see it is a part of the bigger picture, how it meets strategy
  • Confident in standing your ground
  • Easy collaborator but equally happy forging a path
  • Used to spinning many plates in the air
  • Passion for professional development and learning
  • Don’t take yourself too seriously
  • Always up for a laugh and to look on the bright side
  • Someone keen to get in stuck in at work, but also to join in with a fantastic group of exceptional and fun people (our agency oozes this)